Extravagance in Glass Bottles

The supermarket shelves are overloaded and the consumers can’t see the wood for the trees, thanks to the extensive assortments showcased. And thus the consumer product companies have to do anything to attract the attention of the consumer to seduce him to make the purchase. Packaging designs as well as the excessively printed graphics are crying out for attention, but it seldom leads to extravagance.
That aspect you see only in the spring water, spirits, wine and champagne market segments, where the manufacturer intently creates a high exclusivity for himself and his product, targeting the top of the market, not infrequently turning the product presentation into idiocy.
It is obvious that the question: “Is it or is it not extravagance,” for simple (spring) water is answered at much a lower level than for champagne and other exclusive spirits. When a consumer has to pay USD 8,00 or USD 10,00 for a 750 ml (although luxuriously designed) bottle of ordinary water, it can be called extravagance. However I laid the bar much higher. The here described Bling spring water will cost you roughly USD 40,00 or more a bottle.
Evian takes the cake with its exclusive Alpine spring water in a limited edition bottle baptized Ice Queen, which goes for a minimum of USD 1.000.

The other, here described examples are: Gold Flakes vodka with edible gold flakes which sells for USD 60,00 a bottle. Although the price is not extravagant, the design surely is. The next example is the very limited edition of Bombay Sapphire Dry Gin for USD 200.000 (Yes, you read correctly: two hundred thousand USdollars). Super extravagant, even with the entire proceeds going to a charity.
Last but not least Veuve Clicquot’s rose champagne with a packaging that includes the champagne and a champagne cooler. Just USD 4.500.
Judge for yourself.

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Your Languedoc Wine is Sailing - "Carried by Sailing Ship, a Better Deal for the Planet"

This month 60.000 bottles of wine from the southern Languedoc region in France are shipped to Dublin in Ireland in a 19th-century barque, saving 8.324 kg (18,375 lb) of carbon, an estimated 140 grams (4.9 oz) of carbon per bottle, compared to a regular shipment. The 52-metre (170-feet) three-mast barque Belém, which was launched in 1896 to bring cocoa and sugar from Belém, the capital of the state Pará and the gateway to the Amazon in Brazil, to France, is the last French merchant sailing vessel built, and will sail into Dublin after a voyage from Bordeaux of about four days.
The wines will be delivered to Bordeaux by barge using the Canal du Midi and Canal du Garonne which run across southern France from Sete in the east, via Beziers in the Languedoc, where the wines will be collected.

Each bottle carries a label with a stylised ship logo and the slogan, "Carried by sailing ship, a better deal for the planet".
The greenness of the project does not stop however with the delivery of the wines.
The ship will bring back to France an equivalent tonnage of crushed glass for recycling into wine bottles at two factories, one in Bordeaux and one in Beziers, probably resulting in cheaper bottles and a better supply given the current problems some vineyards have trying to get enough bottles.

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