Extravagance in Glass Bottles

The supermarket shelves are overloaded and the consumers can’t see the wood for the trees, thanks to the extensive assortments showcased. And thus the consumer product companies have to do anything to attract the attention of the consumer to seduce him to make the purchase. Packaging designs as well as the excessively printed graphics are crying out for attention, but it seldom leads to extravagance.
That aspect you see only in the spring water, spirits, wine and champagne market segments, where the manufacturer intently creates a high exclusivity for himself and his product, targeting the top of the market, not infrequently turning the product presentation into idiocy.
It is obvious that the question: “Is it or is it not extravagance,” for simple (spring) water is answered at much a lower level than for champagne and other exclusive spirits. When a consumer has to pay USD 8,00 or USD 10,00 for a 750 ml (although luxuriously designed) bottle of ordinary water, it can be called extravagance. However I laid the bar much higher. The here described Bling spring water will cost you roughly USD 40,00 or more a bottle.
Evian takes the cake with its exclusive Alpine spring water in a limited edition bottle baptized Ice Queen, which goes for a minimum of USD 1.000.

The other, here described examples are: Gold Flakes vodka with edible gold flakes which sells for USD 60,00 a bottle. Although the price is not extravagant, the design surely is. The next example is the very limited edition of Bombay Sapphire Dry Gin for USD 200.000 (Yes, you read correctly: two hundred thousand USdollars). Super extravagant, even with the entire proceeds going to a charity.
Last but not least Veuve Clicquot’s rose champagne with a packaging that includes the champagne and a champagne cooler. Just USD 4.500.
Judge for yourself.

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